RETAIL EXECUTION

Turn every retail visit into verified shelf execution.

Give field teams a structured outlet workflow — GPS-locked visits, shelf and POSM evidence, on-device verification, and an execution score managers can act on.

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Retail Reality

Retail execution is harder than it looks.

Every store visit comes with its own challenges — finding the right opportunity, maintaining product visibility, executing POSM correctly and proving what is actual.

BrijCode retail execution monitoring app on a smartphone

Missed Opportunities

Retail spaces can go unnoticed without structured identification.

Poor Product Placement

Products may be present but not positioned for effective visibility.

Missing POSM

Branding materials can be missed, misplaced or left unverified.

Limited Execution Proof

Field activity needs visual evidence, not just reported completion.

Fragmented Visibility

Field updates remain difficult to connect across outlets.

Delayed In-Store Action

Without timely signals, corrective action reaches stores too late.

Inconsistent Brand Presence

Shelf branding can look different at every outlet without clear standards.

Incomplete Visit Coverage

Outlets can be missed without structured route accountability.

How It Works

Every field visit.Planned, verified, and visible.

From the first route plan to the final day-end report, BrijCode captures every retail execution activity and turns field activity into measurable visibility.

Plan the right outlets for retail execution
Start the day with verified attendance
Structured outlet visit checklist
Retail installation and opportunity capture
SKU placement and deviation verification
Submit verified visit evidence
Day-end retail execution visibility

How It Works

Every field visit.Planned, verified, and visible.

From the first route plan to the final day-end report, BrijCode captures every retail execution activity and turns field activity into measurable visibility.

Plan the right outlets for retail execution
01 PLAN

Plan the right outlets.

MANUAL PLANNING STRUCTURED DAY PLAN

Create daily routes, assign target outlets and give field teams a clear plan before they step into the market.

Start the day with verified attendance
02 START

Start every day with verified presence.

UNTRACKED START VERIFIED PRESENCE

Attendance begins with location and identity verification, ensuring field activity starts from the right place.

Structured outlet visit checklist
03 VISIT

Turn every outlet visit into structured execution.

AD-HOC VISITS STRUCTURED EXECUTION

Once at the outlet, the field executive follows a defined checklist for every required retail activity.

Retail installation and opportunity capture
04 EXECUTE

Identify the opportunity. Execute the installation.

MISSED INSTALLATIONS CAPTURED EXECUTION

Capture the available retail space and record whether the activity requires rackee installation or direct installation — along with products, branding and POSM.

SKU placement and deviation verification
05 VERIFY

Know what was placed — and what changed.

UNCLEAR DEVIATIONS VERIFIED SKU STATUS

Capture SKU availability, placement and execution status while automatically highlighting deviations from the required quantity or plan.

Submit verified visit evidence
06 SUBMIT

Turn field activity into verified evidence.

SCATTERED EVIDENCE VERIFIED SUBMISSION

Every completed activity comes together in one submission — with photos, execution status, scores and synced data.

Day-end retail execution visibility
07 VISIBILITY

End the day with complete visibility.

DELAYED VISIBILITY COMPLETE DAY VIEW

Bring every visit, installation, SKU update, exception and execution result together for supervisors and brand teams.

Supervise. Analyze. Act.

One command center for every retail execution.

Turn field activity, execution evidence and outlet data into clear, actionable visibility for supervisors and brand teams.

Live Field Visibility

See every outlet visit as it happens.

  • Live Outlet Tracking
  • Target Outlets
  • GPS Verification
  • Geo-Fencing
  • Route Progress
  • Visit Status

Bring planned visits, completed visits, active field teams and outlet coverage into one connected operational view so supervisors know who is where — without waiting for end-of-day updates.

Live status across routes and outlets helps teams correct missed coverage early, verify presence with GPS, and keep every visit aligned to the plan while the day is still in motion.

Execution Monitoring

Know what happened at every outlet.

  • Outlet Visits
  • Rack Identification
  • Rackee Installation
  • Direct Installation
  • SKU Updates
  • POSM
  • Branding
  • Photo Evidence

Capture every retail execution activity through a structured outlet workflow — from rack identification and installation to SKU updates, POSM placement and branding checks at the shelf.

Photo evidence and step-level activity logs turn each visit into a clear execution record, so brand teams can review what was completed, what was missed and what still needs follow-up.

Deviation & Exceptions

Spot execution gaps before they become problems.

  • Route Deviation
  • Execution Deviation
  • SKU Deviation
  • Missed Visits
  • Pending Activities
  • Exception Tracking

Compare planned activity with actual field execution and surface route deviations, incomplete visits, SKU gaps and pending verification while there is still time to act.

Exception tracking keeps supervisors focused on the outlets and tasks that need attention first, instead of digging through delayed reports after the window has closed.

Performance Visibility

Measure execution across teams, outlets and regions.

  • Execution Score
  • Outlet Performance
  • Team Performance
  • Region Performance
  • Compliance
  • Coverage
  • Productivity

Transform field activity into measurable performance with execution scores, outlet compliance, visit completion and team-level visibility that leadership can trust.

Compare coverage and productivity across regions and teams to see where execution is strong, where standards slip and where coaching or resources will improve results fastest.

Reports & Analytics

Every field action becomes structured intelligence.

  • Attendance Reports
  • Outlet Visit Reports
  • Installation Reports
  • SKU Reports
  • POSM Reports
  • Day-End Reports
  • Execution Analytics

Automatically organize attendance, outlet visits, installations, SKU updates, POSM execution, evidence and day-end activity into clear, actionable reports for every role.

Analytics built from real field actions help supervisors and brand teams move from scattered updates to consistent intelligence — ready for review, planning and next-day decisions.

RETAIL INTELLIGENCE

From Every Outlet Visit
to a Business Decision.

Every outlet visit, shelf check, POSM placement and execution score flows into one intelligent system — where supervisors verify activity, track compliance and turn retail execution into measurable outcomes.

BrijCode field intelligence dashboard showing outlet visits and retail execution performance
BrijCode retail execution dashboard with outlet coverage and performance visibility
Field Data Verify Analyze Act

One connected platform.
Every retail visit becomes measurable intelligence.

Survey intelligence dashboard
Branding evidence dashboard
Verification center dashboard
Loyalty program dashboard
Campaign performance dashboard
Field activity dashboard

RETAIL EXECUTION • SHELF • POSM

Turn Every Retail Visit Into Measurable Growth

Connect outlet visits, shelf execution, POSM evidence and supervisor visibility in one platform.

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