CAMPAIGN & MICROSITE ACTIVATION

Turn Every Campaign Into An Interactive Brand Experience.

Create interactive campaigns that connect branded microsites, gamification, BTL activation, field execution and real-time campaign intelligence in one connected experience.

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40K+

Daily Campaign Transactions

3–6 Days

Launch Interactive Microsites

24x7

Campaign Visibility

Microsite Experiences Gamification BTL Activation Field Tracking Campaign Analytics

THE CAMPAIGN REALITY

A campaign is more than a creative idea.

Modern brands need more than campaign visibility. They need interactive consumer experiences, measurable field execution and real-time intelligence from every activation.

CAMPAIGN ENGAGEMENT

A campaign can be seen without being experienced.

Traditional campaign communication often creates awareness without giving consumers an interactive way to explore, participate or engage with the brand.

DIGITAL EXPERIENCE

A campaign should continue beyond the physical activation.

Consumers need a seamless digital experience where they can discover products, explore content, play games, answer questions and interact with the brand.

GAMIFICATION

Attention is harder to earn with passive campaigns.

Interactive games, quizzes, contests and rewards can turn campaign audiences into active participants and create stronger brand engagement.

BTL ACTIVATION

A campaign brief does not guarantee execution.

BTL and on-ground activities happen across multiple locations and teams. Brands need visibility into what was planned, executed and completed.

CAMPAIGN & MICROSITE WORKFLOW

From Campaign Idea to Measurable Brand Engagement.

Connect campaign discovery, branded microsites, gamification, field activation, lead capture and real-time reporting into one intelligent workflow.

Branded campaign microsite landing experience
Interactive product campaign microsite experience
Gamified campaign survey and participation experience
Field app for BTL and campaign activation execution
Photo and GPS campaign proof verification
Campaign lead and response capture screen

CAMPAIGN & MICROSITE WORKFLOW

From Campaign Idea to Measurable Brand Engagement.

Connect campaign discovery, branded microsites, gamification, field activation, lead capture and real-time reporting into one intelligent workflow.

Branded campaign microsite landing experience
01 MICROSITE

Open the Branded Microsite

GENERIC LANDING BRANDED EXPERIENCE

Consumers enter a mobile-first branded microsite designed around the campaign, product or brand experience.

Interactive product campaign microsite experience
02 ENGAGEMENT

Explore & Engage

LIMITED ENGAGEMENT INTERACTIVE EXPERIENCE

Consumers explore campaign content, product information, visuals and interactive experiences designed specifically for the campaign.

Gamified campaign survey and participation experience
03 GAMIFICATION

Play & Participate

LOW PARTICIPATION GAMIFIED ENGAGEMENT

Games, quizzes, contests, spin-to-win experiences and rewards encourage consumers to actively participate in the campaign.

Field app for BTL and campaign activation execution
04 BTL ACTIVATION

Execute the Activation

UNVERIFIED EXECUTION STRUCTURED ACTIVATION

Field representatives execute BTL, GT, GTL, retail branding and other campaign activities across assigned locations.

Photo and GPS campaign proof verification
05 PHOTO + GPS

Capture Campaign Proof

NO EXECUTION PROOF VERIFIED ACTIVATION

Field teams capture photographs, location, timestamps and execution details to verify that campaign activities were completed correctly.

Campaign lead and response capture screen
06 LEAD CAPTURE

Capture Leads & Responses

SCATTERED DATA STRUCTURED LEAD CAPTURE

Capture consumer participation, leads, responses and campaign interactions in a structured format for follow-up and analysis.

THE BRIJCODE CAMPAIGN SOLUTION

Everything you need to create, activate and measure better campaigns.

Connect interactive microsites, gamification, field activation, campaign monitoring, lead capture and real-time analytics in one intelligent platform.

01

Interactive Campaign Microsites

Create mobile-first branded microsites for product launches, campaigns, contests, surveys and consumer experiences.

MICROSITE EXPERIENCES

02

Gamified Brand Experiences

Turn campaigns into interactive experiences with games, quizzes, contests, rewards and participation journeys.

GAMIFICATION

03

BTL & Field Activation

Track field teams, assigned activities, outlet visits and campaign execution across BTL, GT, GTL and retail activation programs.

FIELD ACTIVATION

04

Campaign Proof & Monitoring

Capture location-based photos and execution evidence while giving managers live visibility into campaign progress.

CAMPAIGN MONITORING

05

Consumer & Lead Capture

Capture campaign responses, consumer interactions, qualified leads and follow-up information in a structured format.

LEAD CAPTURE

06

Real-Time Campaign Intelligence

Monitor campaign reach, engagement, activation progress, leads and field execution through live dashboards and reports.

REAL-TIME ANALYTICS

CAMPAIGNS • MICROSITES • GAMIFICATION • ACTIVATION

Turn Your Next Campaign Into
a Brand Experience.

Create interactive consumer experiences, activate campaigns on-ground and measure every interaction with one connected BrijCode platform.

Talk to Our Campaign Experts →