40K+
Daily FMCG Field Actions
FMCG & CPG
Turn Every Outlet Visit Into Better FMCG Execution.
Connect field teams, retail execution, distributor activity and market intelligence in one intelligent platform.
Explore FMCG Solutions →92%
Shelf Compliance Visibility
Field Sales
Retail Execution
Distributor Management
AI Shelf Intelligence
Real-Time Visibility
THE FMCG REALITY
The shelf changes faster than your reports.
FMCG teams need real-time visibility across outlets, products, competitors and execution.
SHELF VISIBILITY
You can't act on what you can't clearly see.
Teams often lack a real-time view of what is happening at the shelf. Without live shelf photos, planogram checks, and SKU-level proof, gaps in availability, pricing, and placement stay hidden until sales dip or a field visit finally surfaces the issue.
MANUAL PRODUCT COUNTING
Counting every SKU shouldn't be a manual task.
Manual counting slows teams down and leaves gaps in product visibility. Reps spend valuable visit time tallying facings instead of selling, while inconsistent counts make it hard to compare outlets, track share of shelf, or respond quickly to out-of-stock risk.
COMPETITOR VISIBILITY
Competitor activity can change the shelf before you know it.
Without live proof, competitor moves are noticed too late. New launches, price cuts, extra facings, and promotional displays can reshape the shelf days before leadership sees a report — leaving your team reacting instead of competing in the moment.
EXECUTION VERIFICATION
Is the store really executing the plan?
Plans look good on paper until outlet execution is verified in the field. Merchandising guidelines, display commitments, and route priorities mean little without geo-tagged visit proof, photo evidence, and audit trails that show what actually happened in each outlet.
FMCG Execution Workflow
From Outlet Visit to Shelf Intelligence.
Connect every FMCG field action into one intelligent workflow — from planning beats and verifying outlet visits to capturing shelf evidence, auditing stock, monitoring competitors and turning field activity into instant retail insights.
FMCG Execution Workflow
From Outlet Visit to Shelf Intelligence.
Connect every FMCG field action into one intelligent workflow — from planning beats and verifying outlet visits to capturing shelf evidence, auditing stock, monitoring competitors and turning field activity into instant retail insights.
Plan FMCG Coverage
SCATTERED BEATS
STRUCTURED COVERAGE
Start with structured beat plans, assigned outlets and daily FMCG targets before reps enter the field.
Track Outlet Routes
BLIND COVERAGE
LIVE ROUTE VISIBILITY
GPS-powered route tracking keeps planned outlet coverage and field movement visible across your FMCG network in real time.
Verify Store Visits
UNVERIFIED VISITS
GEO-TAGGED OUTLETS
Confirm that the rep is physically at the right kirana, supermarket or outlet before shelf work begins.
Capture Shelf Evidence
NO SHELF PROOF
VERIFIED SHELF PHOTOS
Capture shelf photos, facings and execution proof directly from the app with location and time context.
Audit SKU & Stock
MANUAL COUNTS
STRUCTURED SKU DATA
Capture product availability, stock levels, visibility and share-of-shelf data without scattered manual reporting.
Spot Coverage Gaps
MISSED OUTLETS
INSTANT COVERAGE ALERTS
Automatically identify missed outlets, route deviations and weak beat coverage before they affect FMCG sell-through.
Verify Promo Execution
UNCHECKED PROMOS
LIVE COMPLIANCE PROOF
Confirm that displays, offers and promotional materials are live in-store with photo evidence and compliance checks.
Sync Retail Insights
DELAYED INSIGHTS
INSTANT FMCG DASHBOARD
Field activity is verified, synchronized and ready for FMCG dashboards, manager reviews and faster decisions.
THE BRIJCODE SOLUTION
Everything your FMCG team needs to execute smarter.
Connect field teams, retail execution, shelf intelligence and real-time insights in one intelligent platform.
01
AI Shelf Recognition
Automatically recognize products, SKUs and shelf conditions to give teams instant visibility at the point of sale.
COMPUTER VISION
02
Automated Product Counting
Count products and SKUs accurately without manual reporting, saving time and improving retail data quality.
AUTOMATED COUNTING
03
Competitor Intelligence
Track competitor presence, shelf share and product visibility to understand what is happening in the market.
COMPETITOR VISIBILITY
04
Execution Verification
Verify planograms, displays, promotions and retail execution with reliable photo-based evidence.
VISUAL VERIFICATION
05
Smart Route & Visit Tracking
Plan routes, verify outlet visits and monitor field movement so every field day stays productive.
ROUTE & VISITS
06
Real-Time Retail Insights
Turn field activity into actionable insights for faster decisions, better execution and stronger retail performance.
ACTIONABLE INSIGHTS